After you’re sure your game is a good one to kickstart, but before you start down this path, you should ask yourself if you’re really ready for it. You need to be able to answer ‘yes’ to every one of these questions:
Am I willing to commit a minimum of 30 hours per week for the next 3 months to this? - You’ll need a month before the campaign to prepare, a month of the campaign, and at least a month after the campaign to handle surveys and start the fulfillment process. 30 hours per week is the minimum you’ll need. In many cases you’ll need 40 or 50 hours per week.
Am I good in high stress situations? - You’ll have the stress of people asking questions. You’ll have naysayers and trolls telling you how they would change your campaign, your artwork, and your game. You’ll have the stress of “will I make it?” And you’ll have the stress of doing a lot of extra work while still keeping up with all the normal activities of your daily life.
Am I good at customer service? - You’ll have lots of people asking all kinds of questions and making all kinds of demands. Some people won’t receive their game due to shipping problems. Some people won’t like your game after they get it. Some people may receive a defective copy. How will you handle all these situations and more?
NOTE: If you use The Game Crafter’s Bulk Order Fulfillment (BOF) service many of these customer service problems will be easily resolved. For example, if a customer has a shipping problem or receives a defective copy, then The Game Crafter will help you figure out what happened and will bend over backwards to help make it right with your customer.
Am I good at managing a budget? - A campaign can go from sheer joy to sheer terror if you make a mistake in your budget and have to come up with money out of pocket to fulfill the rewards.
Do I like my house being taken over by piles of games and shipping materials? - At the end of the campaign you’ll need to fulfill the orders, and that can take a month of long nights in your basement packing up boxes, and generating shipping labels. Not to mention that your house will be overrun by a bunch of extra stuff until you are done (unless you have a big empty space in your house).
NOTE: If you use The Game Crafter’s Bulk Order Fulfillment (BOF) service then fulfillment is completely transparent to you. TGC will do all the work at no extra cost to you (other than shipping fees charged by USPS).
This is part of our ongoing series on How To Run A Kickstarter. Next time we’ll talk about the math behind a successful campaign.