Gamer’s Remorse reviews BobiThis game can be purchased in The Game Crafter’s online shop.

Reviewer Quote: "Pacing is the big bonus for this game. It draws you in and you play again because you think you can do better!"

Gamer’s Remorse reviews The Magic Rings. This game can be purchased in The Game Crafter’s online shop!

Reviewer Quote: "I found it very competitive and felt thrill pretty much throughout the entire game."

Protospiel Madison 2014

The Game Crafter is pleased to announce that we will be bringing Protospiel to Madison, WI October 24-26, 2014

This is your chance to show off your prototypes, get feedback from other designers, meet The Game Crafter staff, and pick up lots of free prototyping materials. 

The cost of registration is only $50 for a 3-day pass, or only $25 for a single day. Space is limited, so register today.

Happy Mitten Podcast - Protospiel 2014
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An interview with many folks from The Game Crafter community starting at 4:20.

Last week for Race to Earth 2 on Kickstarter!

by Popcorn Sunshine Games

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Blast off on the race to reach Earth 2 in this easy to learn and strategic space themed board game for 2-6 players.

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https://www.youtube.com/watch?v=c_m9SmwyXAs
Race to earth 2 is on kickstarter puppet clip by - Crazy Joe

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Key Design Features:

- Engaging space theme, Race to the finish objective, Simple roll and move gameplay, (Take That) Card play mechanics, Strategic decision making, Unique gravitational pull feature, and an Opportunity to learn some astronomy and use simple mathematics.

Support Race to Earth 2 on Kickstarter Today! 

Virus the Card Game final week!

With little time left on Kickstarter, we wanted to preview Virus the Card Game.

The Cards - There are three types of cards you will use during gameplay.

Transmission - Transmission cards are the way you begin a Virus Strain. They include cards like Oral, Gastrointestinal, and Blood.

Vector - Vector cards are new ways your virus has begun spreading after you lay down a Transmission card. They include things like Ticks, Worms, and Droplet Nuclei.

Mutation - Mutation cards are the way you evolve your virus to make it more lethal.  Each Mutation is done in different Stages, which lead to more serious conditions and more Lethality Points.  Included are things like Sepsis, Pneumonia, and Gangrene.

Start your Virus Strain.  Support our project today!

Do The Math

Running a campaign is like running a business. You’ll need to figure out your overhead, your cost of goods, your cost of fulfillment, and of course eek out a profit. There are so many factors involved that you can easily go crazy or even bankrupt yourself if you’re not careful. 

Product

The cost of your product will vary with the quantity you get manufactured, and where you get it manufactured. 

You’ll get quotes from lots of places to manufacture your game, with The Game Crafter being among them. You’ll want to base your campaign around the minimum amount you’re manufacturing to be successful. For example, if you go to a vendor in China and get a quote of $5 each for 2500 copies, or $7 each for 1500 copies or $11 each for 500 copies then you’ll want to plan your campaign around your funding goal. Do you want to consider yourself successful at 1500 copies? Then you’ll need to raise $10,500 just to cover the cost of the games and nothing else. 

If The Game Crafter can produce 100 copies for $15 per copy, and you choose that as your funding goal then you’d only need to raise $1,500 to be successful. Which is easier? We think it’s pretty obvious which makes more sense.  The cost per copy is way higher, but you need to sell less to be successful. In addition, if you happen to hit one of the higher levels quoted by another manufacturer you can always use them, because your budget was built around $15 per copy, but you’ll have some extra profit by going to larger quantities. 

Import Duties and Freight

If you’re getting your games manufactured overseas, make sure you find out what the shipping costs will be as well as any taxes or import duties you’ll need to pay. As long as you include them in your budget this won’t be a big deal, but if you forget to include them it could destroy your hope of profit. 

Stretch Goals

Figure out your stretch goals well in advance of your campaign, and price them into your project. If possible, include them in the base cost of the product. For example, if your game will cost $15 per copy to manufacture, and you have 3 stretch goals that will cost you $1 each, then the cost of your total product is $18. 

Some stretch goals may not work in that model. They’ll increase the cost of the product too much, so you’ll need to rely upon volume pricing to be able to afford those stretch goals. Let’s say you don’t want to include the stretch goals in the cost of the base game. The stretch goals still cost $1 each, and the game costs $15. You can determine on The Game Crafter’s site that you’ll get an extra $3.75 off the cost of your game if you reach 250 copies. That would cover the cost of your stretch goals and give you an extra $0.75 profit. 

Shipping

Shipping is easily the trickiest part of any campaign. You need to figure out what the cost of shipping your game will be no matter where in the world you’ll be shipping it. 

The Game Crafter’s BOF system makes this easy. The default orders.csv file provided by the BOF system will give you sample addresses around the world so you can see what it might cost to ship your game to many locations.

Once you know what the most expensive shipping cost is in the United States, build that into the cost of your game. Let’s say the most expensive shipping is $7.45, so we’ll say that the cost per copy of our game is now $23 ($7.45 + $15 rounded up). It’s very important that you build the cost of shipping into your backer pledge levels. Consumers have come to expect “Free Shipping,” which is of course a myth. Free shipping just means shipping has been built into the cost of the product. This is one of the primary reasons that shipping gets super complicated.

When we’re calculating the shipping to other countries, we can subtract $8 from the cost of shipping. Therefore if it costs $30 to ship to Germany, then the cost of shipping the game for Germans will $22 (because we can subtract the $8 we’ve got built into the game). You’ll likely need to create a table of shipping prices to other countries and tell your backers to add extra to their pledge for international shipping.

Another big thing that people forget to calculate into their pledge levels is the change of the weight of shipping for their added stretch goals. This can dramatically affect the cost of shipping, especially internationally. So if you add any stretch goals, you need to recalculate your shipping costs to account for that weight difference. 

Royalties

A lot of fledgling designers make deals with artists to get all the art they need. They’ll promise $1 per copy to those designers or something like that. So you need to include the price of any royalties in your budget. This will bring our cost per copy to $24 per game.

Profit

No matter how strong your urge is to price your game as cheap as possible, DO NOT DO ALL THIS WORK FOR FREE.  At the very least you need to build in a buffer in case you make any mistakes along the way, or if anything unexpected comes up. We recommend adding a minimum of $1 to $2 per game profit, and more than that if you can force yourself to do it. Let’s proceed with the idea you’ll add $2 profit, so your cost per copy is now $26.

Kickstarter & Credit Card Fees

Kickstarter takes 5%, and credit card processors like Amazon take another 5%. Therefore you’ll need to build in an extra 10% to your pledge levels to cover these costs. However, you can’t simply add 10%, here’s why.

$26 + 10% ($2.60) = $28.60

However, Kickstarter takes 10% of your pledge level, they don’t add 10% to your pledge level. So if you take 10% of $28.60 it looks like this:

$28.60 - 10% ($2.86) = $25.74 

You’ll note that $25.74 is cheaper than your $26 cost. So when you generate your pledge levels, make sure you’re using the following formula to add your Kickstarter fees to your costs.

price = cost / 0.9  = $26 / 0.9 = $28.89

That will ensure you’ve covered your cost. From there round up to the nearest dollar or $5 interval to set your price ($29 or $30 will be the pledge level). 

Check It Twice

Once you’ve done all the match, check everything again, and again, and again. You can never check things too many times, or have too many people look over your numbers. Remember, if you get one little thing wrong, it can go from being success to failure. So do the work up-front and enjoy the experience later.

This article is part of our ongoing series on How To Run A Kickstarter. Next time we talk about planning stretch goals.

JT @ Protospiel

JT will be at Protospiel this weekend. For those who are unfamiliar, Protospiel is pretty much the biggest event in the board game design world.  So if you like playing new games, getting your game tested, or just hanging out in a world filled with ideas, you should be there. As always, we’ll be sending a bunch of TGC SWAG with JT. Stop by and say hello.

Am I ready to run a campaign?

After you’re sure your game is a good one to kickstart, but before you start down this path, you should ask yourself if you’re really ready for it. You need to be able to answer ‘yes’ to every one of these questions:

Am I willing to commit a minimum of 30 hours per week for the next 3 months to this? - You’ll need a month before the campaign to prepare, a month of the campaign, and at least a month after the campaign to handle surveys and start the fulfillment process. 30 hours per week is the minimum you’ll need. In many cases you’ll need 40 or 50 hours per week.

Am I good in high stress situations? - You’ll have the stress of people asking questions. You’ll have naysayers and trolls telling you how they would change your campaign, your artwork, and your game. You’ll have the stress of “will I make it?” And you’ll have the stress of doing a lot of extra work while still keeping up with all the normal activities of your daily life.

Am I good at customer service? - You’ll have lots of people asking all kinds of questions and making all kinds of demands. Some people won’t receive their game due to shipping problems. Some people won’t like your game after they get it. Some people may receive a defective copy. How will you handle all these situations and more?

NOTE: If you use The Game Crafter’s Bulk Order Fulfillment (BOF) service many of these customer service problems will be easily resolved. For example, if a customer has a shipping problem or receives a defective copy, then The Game Crafter will help you figure out what happened and will bend over backwards to help make it right with your customer. 

Am I good at managing a budget? - A campaign can go from sheer joy to sheer terror if you make a mistake in your budget and have to come up with money out of pocket to fulfill the rewards.

Do I like my house being taken over by piles of games and shipping materials? - At the end of the campaign you’ll need to fulfill the orders, and that can take a month of long nights in your basement packing up boxes, and generating shipping labels. Not to mention that your house will be overrun by a bunch of extra stuff until you are done (unless you have a big empty space in your house). 

NOTE: If you use The Game Crafter’s Bulk Order Fulfillment (BOF) service then fulfillment is completely transparent to you. TGC will do all the work at no extra cost to you (other than shipping fees charged by USPS).

This is part of our ongoing series on How To Run A Kickstarter. Next time we’ll talk about the math behind a successful campaign.